Services that #sizzle!

FusionDesign is a full-service digital marketing agency.
Turn up the heat with our integrated services:

Concept Development & Design

Addressing your unique marketing needs

Creative Copywriting

Compelling copy for digital and print media

Exciting Event Marketing

Ensuring exposure before, during and after expos, activations, launches and tours

Perfect Public Relations

Engaging corporate communication and effective press releases

Quality Print & Production

Business stationery, Marketing material, Promotional products

Stand-out Packaging Design

Eye-catching design, Original POS campaigns

Digital services

Mobile-friendly and interactive are essential characteristics for your online presence. Stay on trend with responsive websites while engaging your online community with influential social and digital media supported by captivating content creation across multiple platforms.

Our Packages

Package Deal

Press Release Plan

  • Digital Press Release
  • Write up and send out
  • Distribution to media
  • Follow up and reporting
  • Setup of Interviews
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Package Deal

Corporate Identity Plan

  • Logo Design - 2 variations
  • Logo Application on Promotional Items
  • PowerPoint Template Design
  • Letterhead
  • Business Card
  • Email Signature
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Our Work

Our experience covers a variety of projects for companies in a wide range of industries and includes above-the- line marketing i.e. print, radio and outdoor advertising as well as below-the- line marketing i.e. public relations, social media campaigns, events and search engine marketing.

Corporate Identity

Lithotech - a Division of Bidvest

Print & Production

Metropolitan Health Group

Point of Sale

Buccaneer School Shoes
Branding and Retail Design

Packaging & Promotion

Groot Constantia
Concept, Design and Print

Events & PR

City Sightseeing SA
Brand Building

Social Media

Cape Town Big 7
Online Presence

Marketing Strategy

West Coast Way
Develop and Implement

Web Development

Adfinity Financial Services
New Website

Our Clients

About Us

As specialists in integrated marketing with 20 years experience, we transform a business into a brand that sizzles.


FusionDesign was founded in 1999 by visual communication specialist, Carmen Lerm. The studio has grown from strength to strength to encompass all aspects of marketing, advertising and communication resulting in a gratifying list of long-term and repeat clients.


Our experienced team combines their diverse skills to create a comprehensive approach incorporating digital, multimedia, events and activations as well as traditional design and advertising.

Social Responsibility

FusionDesign created an art movement called Isibindi, meaning courage, which focuses on community upliftment, skills transfer and most importantly the commercial viability of each initiative, to enable others to generate their own income and become self-sufficient.

The Team

Fu·sion noun. a merging of diverse elements into a unified whole resulting in the release of enormous quantities of energy.

Our team combines their individual passions and expertise to deliver tailor-made marketing solutions.

Carmen Lerm
Founder & Creative
Kevin Clarke
Sales & Strategy
Bilqees Bailey
Content & Copywriter
Kerryn Longuira
Digital & eCommerce
Zubeida Abrahams
Operations & Production



Darling Brew Gluten-Free Beer, Causing A Flutter Amongst Consumers

The most recent creation from Darling Brew to hit the market, a gluten-free Lager called BREAK FREE, which was introduced in December, has already created quite a stir, with online sales outstripping the rest of the range during February!


Wine Harvest Commemorative Event Honourees Offer Industry Insights

The Wine Harvest Commemorative Event takes place every year in February at the Groot Constantia wine estate and not only marks the birth of South African wine while calling for a blessing on the new harvest


Exploring South Africa's West Coast Way

West Coast Way is a destination marketing company that has revolutionised the tourism industry in the Cape West Coast region of South Africa


Pamper Yourself At The Luxurious Verde Vita Spa and Wellness Centre

The opening of Verde Vita Spa and Wellness Centre marks a new era in the world of eco-luxury travel. On 21 November 2023, Verde Vita opened its doors to eagerly awaiting special guests, and it concluded with unprecedented success.


Hotel Verde Honoured With Prestigious GREAT Awards

Hotel Verde Cape Town Airport was awarded first place in the GREATest Cleanliness category at the globally recognised GuestRevu Awards. From an extensive analysis of over 60,000 reviews from hundreds of hotels across 37 countries, Hotel Verde was announced as a finalist in three categories: GREATest Cleanliness, GREATest Room Quality, and GREATest Sleep Quality, reflecting the exceptional and consistent standards of the hotel.


Get Your 2024 Growth Hacks Here

In the current digital era, it has become increasingly essential to discover innovative ways to expand your brand's reach. This is where growth hacking comes into play.


Buccaneer School Shoes Celebrate Mandela Day at Eastville Primary School

Back-to-school at Eastville Primary School in Mitchells Plain was filled with joy and excitement as Buccaneer School Shoes paid a visit to celebrate Nelson Mandela International Day with the learners.


Work, Stay, Play And Explore Cape Town’s Top Attractions

South Africa, Cape Town. THE Western Cape has seen a significant rise in tourism in recent months.


Celebrating 338 Years Of South Africa’s Oldest Wine Producing Farm

13 July once again marks a momentous occasion for South African heritage, and in particular, wine, as it celebrates the 338th birthday of Groot Constantia.


Happy Birthday to South African Wine!

This coming February, South Africa will celebrate the most significant event on its wine calendar: commemorating the wine industry’s birthday by celebrating the 364th South African grape wine harvest.


30 Hot Summers Of Music At Kirstenbosch Summer Sunset Concerts

The Kirstenbosch Summer Sunset Concerts are officially back and are set to bring a star-studded line-up to get people dancing to their favourite music artists this concert season.


Kirstenbosch National Botanical Garden Winter Wonders 2022 with kids free this school holiday

From 25 June to 18 July, Kirstenbosch National Botanical Garden is holding its annual Winter Wonders Special where children 17 years and younger receive free entry into Kirstenbosch. A #mywinterwonders competition will add even more excitement to the winter school holiday.


Groot Constantia early birthday celebrations

On 13 July Cape Town’s iconic Groot Constantia Estate celebrates its 337th birthday, cementing its status as the oldest wine-producing farm in South Africa – and there is good reason to start celebrating early. Adding to the Estate’s reputation of consistent quality is its much-lauded flagship wine, Grand Constance, which recently received the National Wine Challenge Special Award for Wine Consistency and the Grand Cru ‘Best in Class’ Award.


First-Ever Successful Rooting Of South African Critically Endangered “Yellow Peeling Plain Tree”

The saplings of propagated trees will be used to establish ex situ collections and more propagation research trials at Cape Town’s Kirstenbosch National Botanical Garden, as well as Limpopo’s Thohoyandou National Botanical Garden.


Celebrate Father’s Day With Groot Constantia’s “At Home” Wine Pairing Experience

Sunday 19 June is Father’s Day, and Groot Constantia, Cape Town’s iconic wine estate that is the oldest wine producing farm in South Africa, has created a special Father’s Day gift hamper to mark the occasion.


Boxed Relationship Therapy

FREE RELATIONSHIP THERAPY: Even if you’re taking steps to help your remote workers prevent burnout, adapt to telecommuting and balance work and family obligations, living and working from a home-office for an extended period of time can make it difficult not to feel lonely.


FusionDesign Unboxes Timeless Packaging

FusionDesign was recently honoured to celebrate our 20th year as a boutique marketing agency in the creative hub of Century City in Cape Town. Packaging designs by us often play a pivotal role to up-weight vital elements of a brand and translate into an increase in sales. We have done the same for Western Cape Milling’s PureBake, Bibagry Zambia’s soft drinks and juices, and Groot Constantia’s celebrated Cape Potstill Brandy. Packaging design often play a pivotal role in Route To Market Excellence!


Communicating with Employees – One size does not fit all!

It has long been accepted that happy employees equal a successful organization. Coupled with this is the knowledge that informed employees are the happy ones. But what is possibly news to many is that every generation has a differing approach to the way they like to engage, their outlook on life, the ways and means that they communicate and how they like to be rewarded.


How to Write a Brief – Top 5 Tips

A Brief, as the word suggests, should be short and to the point. A well-written brief is the first step towards powerful creative, which is why getting it right is non-negotiable. Here’s 5 easy ways you can use to write briefs that inspire – and do so in double time.


FusionDesign ventures into e-commerce with KWV Emporium and Syzygy Social PR

FusionDesign has worked with a number of brands over the years, and recognizing the growing demand for more below-the-line marketing, in 2019 created a new specialist division, Syzygy Social PR, in order to expand its offer in this field.


Kirstenbosch Summer Sunset Concerts 2019/2020 Official Line-Up

Kirstenbosch Summer Sunset Concerts in association with Old Mutual released the list of artistes performing in the upcoming season and features a diverse mix of genres with fresh, exciting new talent on offer, as well as many much-loved favourites. The concert season, which starts on Sunday 24 November 2019, has become a much anticipated top outdoor music event in Cape Town, where families and friends flock in their droves to soak up world-class live music in a unique and awe inspiring open-air setting.


!Khwa ttu Heritage Festival not to be missed!

!Khwa ttu is hosting its 3rd annual Heritage Festival during the long weekend, 21 to 24 September 2019. This award-winning Heritage Centre is located a short one hour drive from Cape Town’s CBD on the West Coast Way. The San at !Khwa ttu will use the 4-day long Festival to celebrate a fusion of South African cultures ending off on Heritage Day.

The !Khwa ttu Heritage Festival is a unique family-friendly event and is the perfect way to kick off the school holidays which coincides with the Cape West Coast flower season.


FusionDesign Sizzling for 20 Years

Creative marketing, advertising and communication agency – FusionDesign Cape Town - is celebrating their 20 year anniversary in style (and with a sizzle) by celebrating and embracing women’s month.

At the helm of FusionDesign - specialists in integrated marketing communications - is owner Carmen Lerm, who leads a team of women with diverse passions and expertise. Lerm believes in women empowering other women, and remembers how it was a woman who turned her down when she needed funding to start FusionDesign.


Public Relations Copywriter

FusionDesign, Cape Town requires a PR Copywriter for West Coast Way, Syzygy Social PR, including FusionDesign clients.

We require an experienced communications specialist to join our team to fulfil the role of a content writer for promotions, news, press releases, informational articles, mailers and social media. You will report to the PR Professional, Creative Director & Production Manager.


Copywriter - Social Media Executive

Experienced communications specialist and a strong content writer needed:

Do you love creating engaging experiences through your writing? Can you hook an audience and reel them in? A leading digital agency is looking for a writer who able to balance technical with creative writing and disseminate knowledge by interpreting, simplifying and shaping information into compelling narratives– creating outstanding copy for a range of clients, in a range of formats, to ultimately reach client goals.

The role is based in Cape Town and reports to the Creative Director/ Production Manager


Celebrate International Wine Day with a unique wine experience at KWV

Paarl locals are in for a treat on Saturday 25 May when KWV head winemaker, Wim Truter, will be offering a unique wine pairing experience in the beautiful Cathedral Cellar at the KWV Emporium, situated in Kohler Street in Paarl.

This special wine tasting, which celebrates International Wine Day, will see visitors sampling a specially selected range of the KWV Cathedral Cellar wines.  The event is also a celebration of the beautiful new label boasted by the Cathedral Cellar wines.


!Khwa ttu wins at 2019 African Responsible Tourism Awards

The winners of the African Responsible Tourism Awards 2019 have been announced and Cape West Coast based tourism destination !Khwa ttu has taken the title in the Best Responsible Cultural or Heritage Experience category.

Announced at World Travel Market Africa 2019, the African Responsible Tourism Awards celebrate the shining stars of responsible tourism on the African continent – those who are making a positive impact on local cultures, communities and biodiversity.


Experience the Cape Town Big 6 this summer

Cape Town’s iconic tourism collaboration, formerly known as the Cape Town Big 7, has announced that they have reverted back to the original partnership consisting of six major tourists attractions in Cape Town.

Cape Point, Groot Constantia, Kirstenbosch, Robben Island Museum, Table Mountain Cableway and the V&A Waterfront make up the new and re-branded Cape Town Big 6.


Cape Town’s cheesecake hotspot celebrates their first birthday

The Sweet Cillie’s Cakery and Deli, situated on the bustling Tokai Road opposite the Blue Route Mall, is celebrating their first birthday in September.

Sweet Cillie’s is undoubtedly the best spot in Cape Town to enjoy a slice of cheesecake and offers a dozen different varieties – including the all-time classic New York cheesecake, alongside Praline, Chai, Brownie, Red velvet, Carrot, Peanut butter, Pumpkin, Caramel, Oreo, Lemon and Nougat.


Public Relations & Social Media Assistant

We are looking for a confident and promising Public Relations (PR) and Content Developer to support our PR and Social Media team with various tasks.

It's a busy time of year, so the applicant will need to hit the ground running, be confident and able to be self-managed however work closely under the Project & Production Manager.

The goal is to facilitate the smooth running of daily operations and ensure the success of our PR efforts by growing and retaining media relationships. Your work will be instrumental in the development and execution of communication plans and strategies. We also need someone who is able to set and meet objectives for our clients. Our ideal candidate is a young and creative PR or communications graduate with a minimum of 1-years working experience, brimming with enthusiasm and passion. A fervent interest in the field partnered with good writing and research skills are very important to us. If you have a relevant qualification in fields such as PR, journalism, events management or other relevant diplomas, are also well-organized, have good time-management skills, are confident and an excellent communicator, we’d like to meet you.


Groot Constantia scoops 7 top awards at the 2018 SA Top 100 Wines competition

Groot Constantia walked away with seven Top 100 Double Platinum awards at this year’s Top 100 SA Wines awards - indeed the most important wine accolade and achievement for the estate in the last decade.


Cape Town's New High Tea Hot Spot

High Tea is a much loved leisure activity promising mounds of beautifully decorated sweet and savoury treats and delicious baked goodies all washed down with a cup of steaming hot tea or coffee.


2018 Trends

2017 saw a number of changes to our favourite social media platforms. Instagram introduced a new algorithm to their home feed and Facebook trialled a newsfeed system that saw non-promoted content moved to a secondary feed.


Celebrating the arts at Groot Constantia

Anyone who knows me, knows of my love for Groot Constantia Wine Estate in general and their Grand Constance sweet wine in particular. So when FusionDesign invited me to attend a media gathering to celebrate Groot Constantia's recent success at the Michelangelo International Wine Awards, my RSVP was a definite yes!


Growth Marketing aka "Growth Hacking"

Easier Conversions. Charge higher fees or rates. Have more freedom. Play it like a leader. Sound good? Here are some marketing “hacks” to get you there.


10 ways we make your brand #sizzle!

FusionDesign is working towards our 20 years anniversary. With all that experience, we know what works and how to get results. Here are our Top 10 ways to make your brand #sizzle.


Can you please say that again?

Marketing is about communicating messages clearly and concisely. So here's a glossary of common industry terms to make sure we're all speaking the same language.


Integrated Marketing – A Holistic Approach

Integrated Marketing Communication is a term used to describe a holistic approach to marketing. It aims to ensure consistency of message and the complementary use of media.


Generations in SA - Getting Your Message Right

Each generation is different: Raised differently, exposed to different external influences, with different values and norms. We are all shaped by the generation in which we are born and raised. This affects the way we look at the world around us, our responses and expectations.


Influencer Marketing – What You Need to Know

In a landscape where no one discipline such as marketing, branding, design or public relations can survive on its own, influencer marketing has become one such area that has brought these disciplines closer.

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Contact Us Tel: +27 0861 321 777
Fax: +27 086 516 6574

FusionDesign, Unit 46
Millennium Business Park
Edison Way, Century City
Cape Town, South Africa

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