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Metropolitan Health Group

Quote

"We're thrilled with the work that FusionDesign and their suppliers did..."

Marié Landman - Communications - Metropolitan Health Group

Profile

Metropolitan Health Group (MHG) is one of the largest medical scheme administrators in South Africa and administers the Government Employees Medical Scheme (GEMS), which is the country's largest restricted scheme and second largest scheme overall.

Fusion has worked closely with the MHG and GEMS corporate communications departments since 2006.

Challenge

Whether it was communicating to staff, thus to internal stakeholders, or to external stakeholders, work produced for the Metropolitan Health Group (MHG) always had to adhere to the set corporate identity guidelines and achieve the marketing goals.

FusionDesign had to complement the company slogan; 'Together we can' through various promotional, educational and marketing projects.

Solution

FusionDesign set out to understand the company values and compliment the hands-on approach of the client.

Immediate needs translated into:

  • A Comprehensive Brand Blueprint
  • Innovative Name Generation
  • A Fresh & Modern Corporate Identity
  • Engaging Branded Collateral

Various communication themes were developed such as 'Face it, Own it' (2006/07) and 'Growing Together' (2008/09), as well as 'Bringing health within your reach' for GEMS in 2008.

Method

As Integrated Brand Agency we delivered a holistic solution.

Deliverables included:

  • Budget, Priorities and Time Planning
  • Research: People, Product, Services
  • Ethnographic Studies
  • Visual Communication Strategy
  • Corporate Social Investment Links
  • Web Development & Design
  • Email Marketing
  • Affiliate Marketing
  • Testing, Reporting & Usability Studies
  • Promotional Campaigns
  • Media Plan
  • Retail Communication
  • Internal Staff Communication
  • Brand Activation
  • Outdoor Signage & Branding
  • Print
  • Conference & Event Branding

Results

A robust and creatively driven campaign for each business challenge resulted in a strong and professional brand identity enhancing brand engagement, awareness and loyalty.

In essence FusionDesign captured the professional and innovative character of MHG and spoke to all stakeholders.