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City Sightseeing Cape Town
An effective online and offline strategy was implemented for City Sightseeing Cape Town, ensuring their position as a world-acclaimed company and much-loved Cape Town brand.
An integrated marketing plan was developed and refined over the years to deliver on the brand's ultimate value proposition: the best way to see Cape Town.
From web to print we deliver one consistent brand experience.
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Metropolitan Health Group
The Metropolitan Health Group is one of the largest medical scheme administrators in South Africa.
FusionDesign captured the professional and innovative character of MHG and translated this into a unique visual language that spoke to all stakeholders.
This ultimately resulted in an increase in brand commitment.
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Buccaneer School Shoes
To enhance this much-loved South African brand's appeal, we strategised and invested in consumer research, testing of products and creative design to ensure we maximized the positioning of the Buccaneer School Shoe's unique selling proposition.
A strategic media plan was developed to speak to children, mothers and schools thereby creating a meaningful relationship with the consumer.
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Risk Benefit Solutions
To evolve the RBS corporate identity into an integrated brand mark was an exhilarating challenge.
To communicate the RBS vision, a conceptual campaign was implemented to drive a new, fresh and modern image of RBS.
This ultimately resulted in an increase in customer engagement, loyalty and brand recognition of the RBS brand.
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