Designing Brand Excellence Since 1999
Hear he, Hear he, Come read all about it!!
This is our journey.
From way back when, to the current day Fusion has been privileged to work with some amazing companies, brands and most importantly, people.
2010 [ 1 ]
2010
FusionDesign - Celebrating a Decade with an award winning website
"FusionDesign, an integrated branding and design agency which offers marketing solutions and creative design across the board, recently won the January award from SA Web Awards for the best website overall"
2010
FusionDesign - Has the recession permanently changed consumer behaviour in South Africa?
"Times are still tough and money is tight. Businesses are battling to survive as consumers' notch in their belts and decrease their spending, monitoring their expenses, budgeting like mad to make ends meet and generally changing their spending behaviour dramatically."
2010
FusionDesign - Wins account within growing travel industry
"FusionDesign, an integrated branding and design agency which offers marketing solutions and creative design across the board, recently won the account to recreate the website, corporate profile, online stationary and digital letterhead for Destination Management Company, Zar Travel Services."
2010
FusionDesign - Internal marketing can save millions during the World Cup
"Experience from previous World Cups has shown that one in every three employees is expected to take holiday or "sick" leave during this time and potentially this could cost South Africa up to R750 million."
2010
FusionDesign - Absenteeism during world cup could cost R750 m
"The much anticipated 2010 FIFA World Cup is expected to cost the SA economy a hefty R750 million through absenteeism - that is expensive soccer!"
2009 [ 2 ]
2009
FusionDesign highlights top trends from 2009 Design Indaba
Creative Director of FusionDesign, Nadia Lerm, reflects on lessons learnt and insights gained at this year's Design Indaba conference and exhibition.
2009
FusionDesign gears for international growth
Many great opportunities are realised during times of financial pressure and this has certainly been FusionDesign's experience this year. The company has added digital marketing as a core competency to the agency's already comprehensive portfolio of services.
2008 [ 3 ]
2008
Celebrating the TNS Customer Equity Company's 10 000th project
To celebrate the sale of its 10 000th project, the TNS Customer Equity CompanyTM commissioned FusionDesign to create a celebratory concept and a gift for delegates. The concept and theme had to extend right through to an appropriate venue; a marquee tent adjoining the Twelve Apostles Restaurant. More than 70 guests, from more than 10 countries gathered here for the big celebration.
2008
FusionDesign XLR8's Customer Equity Company
The 2008 annual Conversion Model™ conference celebrated a milestone year for the Customer Equity Company. FusionDesign was again tasked with conceptualising, designing and implementing the conference held at the Mount Nelson Hotel.
2008
FusionDesign goes back-to-school with Buccaneers
One of FusionDesign's longstanding clients, Buccaneers, has renewed their commitment to the brand design agency and launched the 2008/2009 "Stepping Stones to Growth" campaign through all leading retail outlets and schools around the country.
2007 [ 5 ]
2007
FusionDesign ensures successful Tourism Indaba for Hylton Ross
Indaba 2007 exceeded all expectations with over 12000 attending this South African tourism showcase. Hylton Ross are as synonymous with Indaba as they are with tourism in the Western Cape and the reputation they have as the most trusted tour operator is something they embrace in everything they do.
2007
FusionDesign 'Ignites' delegates at Customer Equity Company's annual conference
It's an annual pilgrimage to Cape Town that the Customer Equity Company's customers don't miss and 2007 was no different, even though day 1 of the conference fell on Valentine's Day. It's no surprise then that the theme for this year's conference was 'Ignite'.
2007
FusionDesign delights the Metropolitan Health Group
Each year Metropolitan Health Group (MHG) celebrates their many achievements, company values, staff and initiatives in the form of a year book.
2007
FusionDesign gives birth to a new brand - Volunteering Hands
Newly established, Volunteering Hands, has become the latest brand to be created by FusionDesign, under their CSI brand Isibindi. Christine Tworeck the owner of the business - or Chief Volunteer - as she prefers to be known, started Volunteering Hands to address a critical need in the CSI industry.
2007
AH Marais becomes a lifestyle brand with the help of FusionDesign
Having built the family business from a single owner farm store to a leading and trusted agent and supplier to the building industry in Robertson, Worcester and Struisbaai in a little over 45 years, AH Marais (AHM) were ready to respond to changing trends.
2006 [ 1 ]
2006
FusionDesign wins silver in Stuttgart
FusionDesign achieved a silver at the prestigious Stuttgart International Calendar exhibition, dubbed the Cannes Festival of Art Calendars, out of a total of 1052 calendars.
2005 [ 3 ]
2005
FusionDesign re-brands Bible Society of SA
In 2005 one of the largest book publishers and distributors in South Africa took a bold decision to reposition their organisation and rebrand.
2005
Packaging design attracts 145% increase in sales
When Mark Reyneke, Marketing Manager of Western Cape Milling, one of the largest independent producers of flour to leading retailers, followed up on a referral when looking for a creative design agency, little did he know that this meeting would transform their business, launch the company into a new retail concept and deliver bottom line results that almost tripled their sales expectations within one year.
2005
Peregrine Farm Stall rebrands
Established in the 1960's, Peregrine is the Western Cape's original farm stall and an iconic landmark on the N2 between Cape Town and Hermanus in the Elgin Valley.
2004 [ 2 ]
2004
FusionDesign goes topless with City Sightseeing
FusionDesign have been awarded the City Sightseeing account. The brief was to localise the international brand, with their first project being to illustrate the famous topless buses.
2004
FusionDesign's foxy new account
FusionDesign Cape Town have gained the account to develop the name, identity, packaging, print advertising and point of sale material for Vixen, a Cape-based specialist biker boot manufacturer started up by the founders of Buccaneer shoes.
2003 [ 1 ]
2003
FusionDesign lands Nigerian account
Fast growing Cape Town corporate design house FusionDesign has been appointed to design a new corporate signature for Travel Brokers International (TBI), a Nigerian based company focusing on the promotion of internal, West and Southern African travel.
2000 [ 1 ]
2000
FusionDesign to do new corporate logo for DigiOne Cape
FusionDesign, a Cape based corporate design house have been appointed to design a new corporate logo for hard and software sellers, DigiCape, previously known as DigiOne Cape.
1999 [ 1 ]
1999
The art of the dotcom mark
Name development and logo design have become an art form. And it's not size or colour that matters these days - it's domain availability, adaptability and streetwise sensibility.
Services
Marketing Strategy
You know that marketing is all about having a roadmap to success, right? Let FusionDesign help you create a clear vision of your marketing roadmap. Forty years of collective branding experience honed our brand consultants into marketing sages with the wisdom and foresight to assist on every level of your marketing initiatives.
Online Marketing
Four words why online marketing can no longer be ignored - Measurable Return On Investment. When implemented correctly, the return on investment (ROI) from online marketing can far exceed that of traditional marketing strategies.
Advertising & Promotions
Your advertising must attract, influence and build trust. Never before have the masses rejected advertising as they do today. But if you respect your audience and speak to them in an authentic voice you may just cut through the clutter. FusionDesign knows this and we create clutter-busting advertising that compliments and enhances online marketing and traditional marketing initiatives.
Branding & Design
Good design sells products. Why? Design is the expression of your brand and communicates the benefits and features of your brand or products. Get design wrong and you may as well cancel your campaign now. FusionDesign considers marketing research, marketing strategy and brand positioning carefully to make sure the visual expression of your brand is on target.
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