FusionDesign - Absenteeism during world cup could cost R750 million
Issued by: FusionDesign
Experience from previous World Cups has shown that one in every three employees is expected to take holiday or "sick" leave during this time and potentially this could cost South Africa up to R750 million.
"The reasons for this huge spike in absenteeism are because employees want to watch the soccer matches and also due to the fact that the extended school holidays will make it really difficult for working parents to juggle their children with work responsibilities," says Carmen Lerm, CEO of FusionDesign.
The company has suggested an internal marketing programme to reduce these losses.
- Set up a fan lounge with a couch for employees to watch the soccer during lunch breaks;
- Organise team incentive campaigns with a World Cup theme;
- Offer staff flexi-time and half days to work around matches and when traffic is expected to be gridlocked;
- Be upfront with your HR policies and leave, ensuring that staff has the opportunity to be upfront with you to avoid those unexpected "sick" notes
- Set up a special child day care for employees with children that will relieve pressure on those who do not know what to do with their kids over the holidays.
"These are just a few ideas that can be used as part of an internal marketing drive to rev up your staff, motivating them into attendance, productivity and ultimately ensure your company's success in 2010 and beyond. Don't ignore the possible damaging effects of having your staff continually sick during the six weeks of the Soccer World Cup," concludes Lerm.
Visit the website on www.FusionDesign.co.za
About FusionDesign
FusionDesign is a leading integrated brand communication agency; passionate about building successful brands that communicate their value and connect with global markets in both online and offline marketing channels. FusionDesign's portfolio of blue-chip international client work is testimony to the strength of our experienced team; and the power of our insight and innovation gained through research, analysis, marketing strategy, campaign design and creative execution in both traditional formats and in social media marketing. We're proudly black empowered and operate from our head office in Cape Town, South Africa. We prefer to work with clients who want to achieve measurable results; for more information please visit www.fusiondesign.co.za or contact us on 0861.321.777, info@fusiondesign.co.za
Services
Marketing Strategy
You know that marketing is all about having a roadmap to success, right? Let FusionDesign help you create a clear vision of your marketing roadmap. Forty years of collective branding experience honed our brand consultants into marketing sages with the wisdom and foresight to assist on every level of your marketing initiatives.
Online Marketing
Four words why online marketing can no longer be ignored - Measurable Return On Investment. When implemented correctly, the return on investment (ROI) from online marketing can far exceed that of traditional marketing strategies.
Advertising & Promotions
Your advertising must attract, influence and build trust. Never before have the masses rejected advertising as they do today. But if you respect your audience and speak to them in an authentic voice you may just cut through the clutter. FusionDesign knows this and we create clutter-busting advertising that compliments and enhances online marketing and traditional marketing initiatives.
Branding & Design
Good design sells products. Why? Design is the expression of your brand and communicates the benefits and features of your brand or products. Get design wrong and you may as well cancel your campaign now. FusionDesign considers marketing research, marketing strategy and brand positioning carefully to make sure the visual expression of your brand is on target.
Follow us