How precious is your brand to you? Does your brand reflect the values that are important to you – integrity, pride, passion – or is it a dull version of what you wish it could be?

As specialists in corporate communication, we have the ability to transform your business into a brand diamond, by channeling all your energies in the same direction. Every business has a plan, for example, but does everyone know what it is? And more importantly, do they buy into it?

In the words of George Bernard Shaw: “The single biggest problem in communication is the illusion that it has taken place.”

PetroSA's Annual Yearbook served as a Momento to staff of the year that passed, the lessons learned, the value of being participative throughout the Soccer World Cup and Beyond.

Communicate to Motivate – Top Tips
Ask employees what they want out of work > Just knowing that a boss or manager is interested in their goals will make many workers feel better about their jobs. For meaningful motivation, find out what projects they enjoyed working on in the past, then see if aspects of that project can be repeated.
Bear in mind each employee’s personality > If you’re planning a ceremony to hand out awards or other forms of recognition, remember that some people love the limelight while others would much prefer being acknowledged more quietly in person.
Treat communication like a game of tennis > In any discussion or verbal interchange, make sure you always give the other person their share of the air time. Don’t monopolise or interrupt.
You have two ears and one mouth > Remember to use them in that proportion. Listening is often the greatest gift you can give someone. Listen actively, with your mind and body focused on them, not passively by just using your ears. Give them your full attention.
Don’t forget Humour & Fun > Scott Adams, creator of brilliant Dilbert comic strip, points out many of the communication flaws in corporate life with his incisive humour. If you find a comic strip that speaks to a relevant issue in your organisation, use it as part of your communication when addressing said issue.

As always we put our hearts into Projects to create Communication Tools that bring all the staff together and remind them of what their values are.

Contact us on t 0861.321.777 to discuss how we can turn your brand into a Brand Diamond!