Archive for the ‘General’ Category

FusionDesign have put together a basic toolkit of key things to consider when assembling and/or assessing your marketing strategy. These are only the tip of the iceberg really, but will assist in turning potentially disappointing attempts at marketing into potential “diamonds” in your pocket!

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An organisation is all about its people – your staff are your most valuable asset and staff retention is key for business survival! We share 11 Top Tips for a successful Rewards and Recognition program.

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Create Marketing and Staff Communication with Impact. We look into the Generations that make up South Africa. With the birth of Digital Age – Young Adults of today are sometimes difficult to understand/motivate. Read the full article, to tap into the Generations and how to Communicate to them!

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Youth make up more than 50% of the South African population and their perceptions of brands are well developed by age eight. We reveal the Top 10 Youth Trends for 2010 and the Sunday Times Coolest Brands

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Welcome, welcome! Yes, it’s finally here: Our Blog! Now we can share with you all our endeavours to take on the world! We, the Fusionites, have been working long and hard (10 years to be exact!) to get where we are – and it would not have been possible without YOU.

We’ve been thinking about it – “branding”, that is – and the more we thought, the more Fusionising took place (a fusion of minds where ideas are exchanged and great plans are conceived). Over the years, we’ve been putting all our passion and all our might into creating what we like to call “Brand Diamonds”.

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FusionDesign has evolved!
Over the years our agency has grown and developed, learning and adapting along the way and we have now shifted away from a boringly conventional approach in how we do things, to become a company that is completely and uniquely through-the-line in how we think and what we do to position our clients!

Where previously design was our central skill and a major driver in all our marketing, we’ve progressed into a seriously comprehensive Integrated Brand Agency that offers a full range of cutting edge and innovative marketing and design services across all mediums. www.fusiondesign.co.za

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Integrated Marketing Communication is a term used to describe a holistic approach to marketing. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels.

Online marketing channels include any e-marketing campaigns or programmes, from search engine optimization (SEO), social networking and buzz marketing, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV.

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We need to evolve with the times. Change is inevitable – it’s a fact of life. Our way of communicating has evolved constantly ever since the first cave man decided to make his initial scribbles on the walls of his cave. I’m sure his drawings were met with some hesitation – to say the least. His buddy probably laughed and thought those scribbles would never catch on. The joke was on him.

Over time, our tools of communication have become more … well … “civilised” than rocks – I’m so glad I don’t have to carve a Rosetta stone every time I send an email!

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