Services that #sizzle!

FusionDesign is a full-service digital marketing agency.
Turn up the heat with our intergrated services:

Concept Development & Design

Addressing your unique marketing needs

Creative Copywriting

Compelling copy for digital and print media

Exciting Event Marketing

Ensuring exposure before, during and after expos, activations, launches and tours

Perfect Public Relations

Engaging corporate communication and effective press releases

Quality Print & Production

Business stationery, Marketing material, Promotional products

Stand-out Packaging Design

Eye-catching design, Original POS campaigns

Digital services

Mobile-friendly and interactive are essential characteristics for your online presence. Stay on trend with responsive websites while engaging your online community with influential social and digital media supported by captivating content creation across multiple platforms.

Our Price Packages

R8 500 per press
release *

Press Release Plan

  • Digital Press Release
  • Write up and send out
  • Distribution to media
  • Follow up and reporting
  • Setup of Interviews
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R25 000 * ex VAT

Corporate Identity Plan

  • Logo Design - 2 variations
  • Logo Application on Promotional Items
  • PowerPoint Template Design
  • Letterhead
  • Business Card
  • Email Signature
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Our Work

Our experience covers a variety of projects for companies in a wide range of industries and includes above-the- line marketing i.e. print, radio and outdoor advertising as well as below-the- line marketing i.e. public relations, social media campaigns, events and search engine marketing.

Corporate Identity

Lithotech - a Division of Bidvest

Print & Production

Metropolitan Health Group

Point of Sale

Buccaneer School Shoes
Branding and Retail Design

Packaging & Promotion

Groot Constantia
Concept, Design and Print

Events & PR

City Sightseeing SA
Brand Building

Social Media

Cape Town Big 7
Online Presence

Marketing Strategy

West Coast Way
Develop and Implement

Web Development

Adfinity Financial Services
New Website

Our Clients

About Us

As specialists in integrated marketing with almost 20 years experience,
we transform a business into a brand that sizzles.


FusionDesign was founded in 1999 by visual communication specialist, Carmen Lerm. The studio has grown from strength to strength to encompass all aspects of marketing, advertising and communication resulting in a gratifying list of long-term and repeat clients.


Our experienced team combines their diverse skills to create a comprehensive approach incorporating digital, multimedia, events and activations as well as traditional design and advertising.

Social Responsibility

FusionDesign created an art movement called Isibindi, meaning courage, which focuses on community upliftment, skills transfer and most importantly the commercial viability of each initiative, to enable others to generate their own income and become self-sufficient.

The Team

Fu·sion noun. a merging of diverse elements into a unified whole resulting in the release of enormous quantities of energy.

Our team combines their individual passions and expertise to deliver tailor-made marketing solutions.

Carmen Lerm
Nadia Lerm
Zubeida Abrahams
Dominique Heusdens
Social Media

Resources & News


Experience the Cape Town Big 6 this summer

Cape Town’s iconic tourism collaboration, formerly known as the Cape Town Big 7, has announced that they have reverted back to the original partnership consisting of six major tourists attractions in Cape Town.

Cape Point, Groot Constantia, Kirstenbosch, Robben Island Museum, Table Mountain Cableway and the V&A Waterfront make up the new and re-branded Cape Town Big 6.


Cape Town’s cheesecake hotspot celebrates their first birthday

The Sweet Cillie’s Cakery and Deli, situated on the bustling Tokai Road opposite the Blue Route Mall, is celebrating their first birthday in September.

Sweet Cillie’s is undoubtedly the best spot in Cape Town to enjoy a slice of cheesecake and offers a dozen different varieties – including the all-time classic New York cheesecake, alongside Praline, Chai, Brownie, Red velvet, Carrot, Peanut butter, Pumpkin, Caramel, Oreo, Lemon and Nougat.


Public Relations & Social Media Assistant

We are looking for a confident and promising Public Relations (PR) and Content Developer to support our PR and Social Media team with various tasks.

It's a busy time of year, so the applicant will need to hit the ground running, be confident and able to be self-managed however work closely under the Project & Production Manager.

The goal is to facilitate the smooth running of daily operations and ensure the success of our PR efforts by growing and retaining media relationships. Your work will be instrumental in the development and execution of communication plans and strategies. We also need someone who is able to set and meet objectives for our clients. Our ideal candidate is a young and creative PR or communications graduate with a minimum of 1-years working experience, brimming with enthusiasm and passion. A fervent interest in the field partnered with good writing and research skills are very important to us. If you have a relevant qualification in fields such as PR, journalism, events management or other relevant diplomas, are also well-organized, have good time-management skills, are confident and an excellent communicator, we’d like to meet you.


Groot Constantia scoops 7 top awards at the 2018 SA Top 100 Wines competition

Groot Constantia walked away with seven Top 100 Double Platinum awards at this year’s Top 100 SA Wines awards - indeed the most important wine accolade and achievement for the estate in the last decade.


Cape Town's New High Tea Hot Spot

High Tea is a much loved leisure activity promising mounds of beautifully decorated sweet and savoury treats and delicious baked goodies all washed down with a cup of steaming hot tea or coffee.


2018 Trends

2017 saw a number of changes to our favourite social media platforms. Instagram introduced a new algorithm to their home feed and Facebook trialled a newsfeed system that saw non-promoted content moved to a secondary feed.


Celebrating the arts at Groot Constantia

Anyone who knows me, knows of my love for Groot Constantia Wine Estate in general and their Grand Constance sweet wine in particular. So when FusionDesign invited me to attend a media gathering to celebrate Groot Constantia's recent success at the Michelangelo International Wine Awards, my RSVP was a definite yes!


Growth Marketing aka "Growth Hacking"

Easier Conversions. Charge higher fees or rates. Have more freedom. Play it like a leader. Sound good? Here are some marketing “hacks” to get you there.


10 ways we make your brand #sizzle!

FusionDesign is working towards our 20 years anniversary. With all that experience, we know what works and how to get results. Here are our Top 10 ways to make your brand #sizzle.


Can you please say that again?

Marketing is about communicating messages clearly and concisely. So here's a glossary of common industry terms to make sure we're all speaking the same language.


Integrated Marketing – A Holistic Approach

Integrated Marketing Communication is a term used to describe a holistic approach to marketing. It aims to ensure consistency of message and the complementary use of media.


Generations in SA - Getting Your Message Right

Each generation is different: Raised differently, exposed to different external influences, with different values and norms. We are all shaped by the generation in which we are born and raised. This affects the way we look at the world around us, our responses and expectations.


Influencer Marketing – What You Need to Know

In a landscape where no one discipline such as marketing, branding, design or public relations can survive on its own, influencer marketing has become one such area that has brought these disciplines closer.

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Contact Us Tel: +27 0861 321 777
Fax: +27 086 516 6574

FusionDesign, Unit 46
Millennium Business Park
Edison Way, Century City
Cape Town, South Africa

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